Trade Studio is the digital asset manager built for eyewear brands. Every frame you sync arrives complete, with its marketing copy, technical specs, high-resolution images, and interactive 3D. Reps sign in to run PDP-quality demos at the booth or over a call. Buyers order from the same catalogue and download exactly the assets they paid for.
53K+
SKUs catalogued
355+
Eyewear brands
40+
PMS integrations
4
Accounting systems
What you get when you sync
A frame is more than a photo and a price. Trade Studio keeps the whole digital asset package together, versioned, and ready to send. Update it once and every buyer, rep, and storefront sees the current version.
Names, descriptions, story, and selling points, written for the frame and kept consistent wherever it appears.
Material, measurements, colourways, lens options, and SKU data, structured so buyers and systems can read it.
Studio and lifestyle imagery at the resolution retail sites and catalogues need, no chasing files over email.
The same 3D models that power virtual try-on, ready to drop into a storefront or hand to a buyer per SKU.
Import from your catalogue or accounting system and Trade Studio builds the package for every frame. From then on it is the single source your buyers, reps, and channels all pull from.
Your sales team signs in and walks any collection through PDP-quality pages, the same detail a buyer would see online, at the booth or over a call. Then they write the order on the spot.
How it works
Most wholesale order management software stops at the order. Trade Studio carries it through to accounting and to the digital assets your buyer actually needs.
Step 1
The buyer requests a slot on your show calendar. Email verification and a confirm step keep the booking real.
Step 2
Add line items at the booth: SKU, quantity, price. Send the quote, and the buyer confirms on the spot.
Step 3
The confirmed order posts as an invoice to your own QuickBooks or Xero. A nightly job re-checks anything that did not land.
Step 4
When the order's confirmed, the buyer gets the full asset package for exactly what they bought — marketing copy, specs, images and 3D — ready to drop straight into their store.
What Trade Studio does
Nine things your brand needs to sell wholesale, in one B2B eyewear order portal instead of a spreadsheet, a booking form, and a stack of paper order pads.
A trade show order taking app that runs the full flow: create the order, add line items by SKU, quantity, and price, send the quote, get it confirmed, and turn it into an invoice. Buyer details captured as you go.
Each brand connects its own QuickBooks, Xero, MYOB, or NetSuite once through OAuth. Confirmed orders sync invoices to QuickBooks and Xero automatically, and a nightly reconciliation retries whatever failed.
When the order's confirmed, the buyer creates a Commerce Studio account and requests the collection. You approve it, and they download the complete asset package — copy, specs, images and 3D — for exactly what they ordered. Nothing else, controlled per asset.
Every brand gets a branded subdomain like yourbrand.trade.varai.ai, with its own logo, colors, catalog, and booking. Buyers see the brand, not us.
Retailers apply, your staff reviews and approves, and only vetted accounts see wholesale pricing. Buyer vetting keeps your rate card away from people who should not have it.
Buyers book meetings with your team through the portal. An email verify and confirm step means the slots on your calendar are ones people will actually show up for.
SKU Genie fills in missing product data and manages your digital assets, so your catalog stays current. It is the modern alternative to a Frames Data subscription, and it runs inside Trade Studio.
Direct connections to more than 40 practice management systems, so the systems your retail accounts already run can talk to your catalog and orders.
OWASP-hardened auth with account lockout on repeated failed logins, plus per-brand data isolation. One brand's buyers, pricing, and orders never touch another's.
The part no one else does
An order is not finished when the invoice goes out. Your buyer still needs the full asset package — copy, specs, images and 3D — to sell those frames on their own site and virtual try-on. Trade Studio handles that last step, and you stay in control of who gets what.
Asset requests
Brand admin viewDowntown Optical
Aviator collection, 6 SKUs
Vista Eyecare
Titanium line, 3 SKUs
Harbor Optical
Not in this order, no access
Integrations
Trade Studio connects to the accounting system each brand already runs. Products and customers come in, confirmed orders and invoices go back out, and your practice management integrations reach the systems your retail accounts use.
QuickBooks
LiveInvoices, customers, and products via the QBO REST API v3.
Xero
Coming soonInvoice and contact sync through the Xero API.
MYOB
PlannedAU and NZ accounting and inventory for local brands.
NetSuite
PlannedERP-level order and inventory sync for larger brands.
PMS
40+ systemsPractice management systems your retail accounts already run.
REST API
OpenBuild your own integration against the documented API.
Security
Wholesale pricing is sensitive, and one brand's data should never leak into another's. Trade Studio is built so it does not.
Account lockout on repeated failed logins, audited sessions, and controls checked against the OWASP Top 10.
Every brand's buyers, pricing, and orders live in their own boundary. No cross-brand reads, by design.
No open sign-up to wholesale pricing. Buyers apply, your staff approves, and access follows their region.
Pricing
Unlimited frames and sharing, plus a monthly AI allowance that resets on the 1st.
Trade Studio
Each account gets this AI allowance every month:
Need more? Use "Request more" on your dashboard and the VARAi team will review it.
Pay as you go past the allowance: coming soon.
Get StartedEnterprise / volume
For large groups and high-volume catalogs.
Allowances renew on the 1st of each month and may change with notice.
Access is set up with the VARAi team rather than through open sign-up. Brands should use the contact form to get started. Retail buyers apply to a brand, and the brand's staff reviews and approves them before they see wholesale pricing.
Trade Studio is free for every brand, distributor and retailer, with unlimited frames and sharing. Each account gets a monthly AI allowance that resets on the 1st: 2,000 photo view labels, 25 photo clean-ups, 25 generated missing views and 5 3D models. If you need more, use "Request more" on your dashboard. Pay as you go past the allowance is coming soon. For large groups, contact us about Enterprise.
Trade Studio is the digital asset manager and wholesale platform built for eyewear brands. Every frame you sync arrives complete, with its marketing copy, technical specs, high-resolution images and interactive 3D. Reps run live demos, buyers order from the same catalogue, and the brand delivers the exact assets to each channel.
Eyewear brands that sell wholesale to opticians and retailers, their sales reps who take orders at trade shows or over a call, and the retail buyers who order from them.
Each brand connects its own accounting system once through OAuth. QuickBooks is live, Xero is coming soon, and MYOB and NetSuite are planned. Confirmed orders post as invoices, and a nightly reconciliation retries anything that did not sync.
When an order is confirmed, the buyer creates a Commerce Studio account and requests the collection. The brand approves the request, and the buyer downloads the full asset package (copy, specs, images and 3D) for exactly the SKUs they ordered. Access is granted per asset, not to the whole library.
Only vetted buyers. Retailers apply, the brand's staff reviews and approves them, and only approved accounts see wholesale pricing. Each brand's buyers, pricing and orders are isolated from every other brand.
Yes. Every brand gets a branded subdomain such as yourbrand.trade.varai.ai, with its own logo, colors, catalog and meeting booking, so buyers see the brand rather than Trade Studio.
Trade Studio offers direct connections to more than 40 practice management systems, so the systems your retail accounts already run can work with your catalog and orders.
Ready to run your next show on Trade Studio?
Get your branded buyer portal live, connect your accounting, and take orders at your next trade show that land as invoices in your own books.
Applications reviewed within 48 hours. No credit card required.